About
Hi there! I'm Kristen Atkins Stewart, a Digital Marketing & Content Strategist at the University of Georgia.
Digital Marketing & Content Strategist
Since entering higher education communications in 2023, I've worked to support recruitment, marketing, and communications initiatives through strategic campaigns, website management, email marketing, advertising, event promotion, and visual design. Currently, I serve as the Digital Marketing and Content Strategist for the University of Georgia's School of Public and International Affairs, where I lead social media strategy, manage marketing campaigns, oversee HubSpot marketing efforts, create digital and print communications, support website initiatives, and collaborate with faculty, staff, students, and alumni to share the impact of SPIA's work.
I'm currently pursuing a Master of Arts in Emerging Media at the University of Georgia, where I'm expanding my skills in web development, user experience, design, and digital storytelling. I enjoy finding creative solutions to communication challenges and building thoughtful digital experiences that inform, engage, and inspire.
Resume
Summary
Kristen Atkins Stewart
Innovative and deadline-driven Graphic Designer with 3+ years of experience designing and developing user-centered digital/print marketing material from initial concept to final, polished deliverable.
- Athens, GA
- kea31775@uga.edu
Education
Master of Art in Emerging Media
June 2026 - May 2028
University of Georgia, Grady School of Journalism
Bachelor of Business Administration in Marketing
2016 - 2020
University of Georgia, Terry College of Business
Skills & Systems
Web & CMS
WordPress, ADA Compliance Standards, SEO Strategy
Analytics
Google Analytics, Google Search Console, Meta Ads Manager
Marketing Automation
HubSpot (Email Marketing, Workflows, CRM)
Design
Canva, Adobe Creative Suite (Illustrator and Photoshop preferred)
Project Management
Asana, Cross-functional Collaboration
Professional Experience
Digital Marketing & Content Strategist
2025 - Present
University of Georgia, School of Public and International Affairs
- Lead social media strategy and content production across Instagram, LinkedIn, Facebook, X, and YouTube, contributing to 20% growth in social media audience
- Manage and optimize the SPIA website (WordPress), including new page development, content architecture, ADA accessibility compliance, and SEO strategy
- Develop and deploy email marketing campaigns through HubSpot, including audience segmentation, automation workflows, and performance tracking
- Design multimedia content including graphics, digital newsletters, campaign assets, and promotional materials aligned with institutional brand standards
Marketing Campaign Specialist
2023 - 2025
Anderson University | Anderson, SC
- Served as HubSpot administrator, managing automation workflows, A/B testing, and email template creation.
- Improved website SEO performance, increasing overall website health by + 22%.
- Led design and execution of omnichannel campaigns (email, SMS, paid digital advertising) to drive student acquisition and engagement.
Operations & E-Commerce Manager
2020 - 2023
Grace and James Kids LLC | Athens, GA
- Managed daily operations for a $1.1M high-end boutique children’s brand
- Oversaw website product development, SEO optimization, and digital catalog production.
- Managed customer communication and brand voice across digital channels
- Partnered with CEO on sales strategy, contributing to $360,000 revenue growth during tenure.
Connect with Me!
Are you interested in collaborating or curious about one of my projects? I'd love to hear from you.
Address
Athens, GA
kea31775@uga.edu